Mortgage Broking · Property Research · Buyer's Advocate

Strategy first.
Finance that fits.
Property that performs.

A clear plan for your next property move.

Pland is more than a mortgage broker. We work through the strategy, the research and the finance together — so you arrive at the right property, not just the right loan.

Your strategy, at a glance
01
Strategy set
Ready
02
Finance approved
In progress
03
Market researched
Next
04
Property secured
Locked
Accredited with 25+ lenders Major banks Second-tier lenders Non-bank & specialist Investment-focused
Without a plan

Most people approach property backwards.

They find a loan. Then they find a property. Then they wonder why they're stressed.

Rarely one big mistake. Small gaps that add up to years of delay and thousands in unnecessary cost.

This is what we prevent.
Wrong loan structure

Approved for a loan that looks good today. Twelve months later, when you want to refinance or tap equity, your structure won't allow it. You're locked in.

Financing falls through

You find the property. You're excited. Then the lender pulls out or the valuation comes in low. You lose the deposit and the property. Back to square one.

Buying without a strategy

Pre-approval arrives and suddenly you're looking above your comfort zone. The bank said we could afford it. Years later the property owns you, instead of you owning it.

Hidden costs add up

You refinance without reviewing your structure. You miss chances to consolidate debt or access equity. Small gaps that cost thousands over the life of the loan.

How Pland works

A different order of operations.

A great broker gets your finance right. What most don't do is help you work out where to buy, what to buy, and whether the price stacks up. That's where Pland is different.

STEP 01
Clarify the strategy

We get clear on what you're trying to achieve — so your finance and property decisions are built around a plan, not the other way around.

Included · no cost to you
STEP 02
Structure the finance

We set up borrowing the right way from day one, so your next purchase isn't blocked by your last.

Included · no cost to you
STEP 03
Research the market

We shortlist suburbs, compare your options and run due diligence on the location of any property you're considering. Most clients pay separately for this. At Pland it's included.

Included · for broking clients
STEP 04
Find the property

Only once the plan is set and the research is done do we help you find and secure the asset that fits — with a trusted buyer's advocate from our partner network, if you need one.

Optional · fee for service
Why Pland is different

Plan first. Product last.

Strategy-first, always
No finance or property recommendation before the plan exists.
Accredited lender panel
Accredited with 25+ lenders, not a single bank's products.
Clear, upfront on remuneration
Broker remuneration is paid by the lender and disclosed upfront. Property research is included for all mortgage broking clients. Full buyer's advocate support is scoped and agreed in writing before any work begins.
With a plan

What success looks like.

Year 1
Clear and confident
Property 1Strategy setClear plan

Your loan is structured to serve your goals, not just approved by a bank. You know the numbers work.

Year 3
Making the next move
Portfolio growingRate reviewedOptions open

Renovate, refinance or buy again. Whatever you wanted to do, your structure made it possible.

Year 5+
Equity, and the freedom it buys
Goals achievedEquity builtIn control

Refinance, renovate, invest, move, stay. Your loan isn't a cage — it's a tool that works for you.

The bigger picture

You didn't just get approved for a loan. You got a strategy.

Your property — whether it's your first home or your fifth investment — serves your plan, not your lender's.

Uncertain Confident Hoping it works Knowing it works Reactive Planned
Aaron Dore
Aaron Dore, Founder

Aaron founded Pland to help people make better property decisions before they start searching. His work is strategy-first: helping clients step back, clarify the big picture, and define their next move — before a single suburb or property is considered.

With 15+ years in project management and consulting and 20 years of property investing, Aaron brings the finance and property sides together in the right order: plan first, then structure the finance, then find the property that fits.

Credit Representative Number 580624
Real Estate Agent Licence VIC (094692L) & QLD (4874026)
Qualified mortgage broker

Qualified and accredited, structuring your finance with access to a panel of 25+ lenders — not a single bank's products.

25+ lenders on the panel
Buyer's advocate network

When you're ready to buy, we bring in a vetted advocate who works only for you, the buyer — briefed on your plan and coordinated by us through to keys.

Your side of the table
Who you're working with

Qualified to broker.
Built to support the whole journey.

Start with a plan, not a property.

Your free Property Investment Strategy session maps your goals, the finance position and confirms the next step — no cost, no obligation.