Mortgage Broking · Property Research · Buyer's Advocate

Strategy first.
Finance that fits.
Property that performs.

Pland is more than a mortgage broker. We work through the strategy, the research and the finance together — so you arrive at the right property, not just the right loan.

Your strategy, at a glance
01
Strategy set
Ready
02
Finance approved
In progress
03
Market researched
Next
04
Property secured
Locked
Accredited with 25+ lenders Major banks Second-tier lenders Non-bank & specialist Investment-focused

THE PLAND APPROACH

A different order of operations.

A great broker gets your finance right. What most don't do is help you work out where to buy, what to buy, and whether the price stacks up. That's where
Pland is different.

01
Clarify the strategy

We get clear on what you're trying to achieve — so your finance and property decisions are built around a plan, not the other way around.

Included · no cost to you
02
Structure the finance

We set up borrowing the right way from day one, so your next purchase isn't blocked by your last.

Included · no cost to you
03
Research the market

We shortlist suburbs, compare your options and run due diligence on the location of any property you're considering. Most clients pay separately for this kind of research. At Pland it's included free.

Included free · for all mortgage broking clients
04
Find the property

Only once the plan is set and the research is done do we help you find and secure the asset that fits — with a trusted buyer's advocate from our partner network, if you need one.

Optional · fee for service, tailored

Plan first. Product last.

Most brokers open with a loan. We open with your plan — then bring in strategy, finance and property research to support it, all as part of how we work with every client.

If you'd like a buyer's advocate with you through to settlement, we bring in a trusted advocate from our partner network — that's the one part of our service that's a paid, separately scoped engagement.

Strategy-first, always
No finance or property recommendation before the plan exists.
Accredited lender panel
Accredited with 25+ lenders, not a single bank's products.
Clear, upfront on remuneration
Broker remuneration is paid by the lender and disclosed upfront. Property research is included for all mortgage broking clients. Full buyer's advocate support is scoped and agreed in writing before any work begins.

WHO YOU’RE WORKING WITH

Qualified to broker.
Built to support the whole journey.

Aaron Dore
Aaron Dore, Founder

Aaron founded Pland to help people make better property decisions before they start searching. His work is strategy-first: helping clients step back, clarify the big picture, and define their next move — before a single suburb or property is considered.

With 15+ years in project management and consulting and 20 years of property investing, Aaron brings the finance and property sides together in the right order: plan first, then structure the finance, then find the property that fits.

Credit Representative Number 580624
Real Estate Agent Licence VIC (094692L) & QLD (4874026)
Qualified mortgage broker

Qualified and accredited, structuring your finance with access to a panel of 25+ lenders — not a single bank's products.

25+ lenders on the panel
Buyer's advocate network

When you're ready to buy, we bring in a vetted advocate who works only for you, the buyer — briefed on your plan and coordinated by us through to keys.

Your side of the table

Start with a plan, not a property.

Your free Property Investment Strategy session maps your goals, the finance position and confirms the next step — no cost, no obligation.